Background
Mike Luckwell (ML) entered the Movie and TV production industry after starting work as a junior dealer on the London Stock Exchange. He became a tea boy in the movies in the early sixties, providing tea for artists such Liz Taylor, Orson Wells and Roger Moore. He worked his way through the ranks to become the youngest Production Manager in the industry. He also worked with the most famous Hollywood special effects creator of the era, Ray Harryhausen, who was a mentor to ML.
On April Fools Day 1970, he founded The Moving Picture Company (MPC) of which he was Managing Director from its inception. In a series of technical and commercial innovations, he took the company successively into TV commercial production, broadcast video facilities, special effects, computer graphics and digital electronics manufacturing for the television sector. ML introduced CGI to the UK film and TV sector. He also took MPC into producing TV programmes, documentary series and movies. In 1986 he formed a subsidiary called Cybernetics to commence operations in ‘Machine Learning’, now generically known as ‘Artificial Intelligence’. This was based on the earlier creation of a complex, computer controlled robotic camera and model Motion Control device, built and programmed in house for producing sophisticated Visual Special Effects. ML and MPC were also closely involved in Margaret Thatcher’s Party Political Broadcasts leading up to her election as Prime Minister.
In 1983, he reversed MPC into Carlton Communications Plc for a mixture of cash and shares. In so doing, he became Carlton's Managing Director and largest individual shareholder. Before ML joined, Carlton had a market capitalisation of £16m. When consolidated with Moving Pictures this jumped to £40m and by the time he left, Carlton’s market capitalisation was close to £300 million. In 1986, Mike resigned from Carlton and sold his shareholding for £25 million. Carlton and Granada subsequently merged to become ITV Plc.
In 1986, he set up Parallel Media Group Plc and took an active role as Chairman. ML built it into one of the leading international sponsorship, TV production and sports programming distribution companies. He resigned from Parallel and sold his shareholding in February 1990.
In the late 80's he became the biggest individual shareholder in WPP. WPP became the world's second largest marketing services group (owners of J. Walter Thompson and Ogilvy), he sold his remaining shareholding in October 1997.
In April 1988, ML acquired a 5% stake in TV-am: UK Breakfast Television, but disposed of his shareholding just weeks later, prior to them losing their television franchise, selling at the all-time share price high.
For six months in 1995 ML was Chief Executive of Riverside Plc, in which he was a substantial shareholder. The group owned the Riverside and Espree chains of tennis, health & fitness centres. In May 1997 Riverside Plc was sold to Michael Grade’s First Leisure Plc. (Esporta) for £61m.
ML was a director of, and shareholder in, Xtreme Register Ltd, a private company which digitised and stored still and live action advertising images and provided data to the advertising industry internationally. In September 2001 Xtreme was sold for c. £40m.
In 1991 ML invested in, and became a director of, HIT Entertainment Plc, a small startup company selling children's television programmes around the world and subsequently owning copyright in many children's characters, such as Bob The Builder, Thomas The Tank Engine, and Barney. HIT went public in 1996 and grew with both US and UK acquisitions. For some time, ML was HIT's largest shareholder. In June 2005 he negotiated the sale of HIT to Apax for £489m yielding ML £33m for his shareholding.
ML was Chairman and largest shareholder in The Listening Company from its start up in 1999. TLC provided specialist Contact Centre services, specialising in consumer sales, to TV and Media companies such as Sky, and later to other sectors such as ‘Financial’. It was the first such company to introduce integrated Digital Solutions: Video, Telephony/E Mail +Chat/Internet support. TLC was sold to Serco, a FTSE 100 company, in 2011 for c. £55m.
In early 2006 Ingenious Media Active Capital, a publicly listed specialist, closed end, media investment company, raised £150m on AIM. ML was an investor in, and director of, IMAC from its inception. He was Chairman from January 2008 until January 2015, when the funds were distributed to the investors.
In 2003 ML set up Simply Media TV Ltd. which owned five Shopping Channels on Sky but subsequently sold them and changed the company’s business model. Simply acquired a company in the DVD sector. Simply Media acquired DVD rights primarily targeting the over 50s demographic, manufactured DVD's and sold them to both Retailers and Consumers via the internet and Direct Marketing. As the DVD sector declined Simply Media maintained profitability and strong cash generation by making a series of acquisitions to consolidate this niche sector. ML sold Simply Media in 2016.
In February 2014 ML became Chairman and owner of Vivat Direct Ltd., trading as Reader's Digest UK. Prior to its acquisition, despite a £25m investment, Reader's Digest experienced financial difficulties and generated substantial losses. Within three months of ML’s acquisition he had recouped his investment, of acquisition cost and working capital provision, and it became profitable. This household name and the strong brand continued to be both profitable and cash generative until ML sold the company in July 2018.
ML is also a member of various Media Industry Associations, at various times as a director or Chairman. He was one of the founders of The Advertising Producers Association, The Independent Programme Producers Association (now PACT) and The Television Advertising Awards. In February 2004, under the aegis of The Film Council and the Department Of Trade and Industry, ML set up UK Screen - the trade body representing service companies to the screen industries. He was Chairman from its inception until April 2010.
ML is now mainly an investor with a broad-based portfolio of interests in media.